Lab · the step after the check

Concept: market research and three product variants

Fox researches the idea on full data, in reports with sources, and turns them into three different products. You pick one and get a one-page concept, a customer profile and a demand test.

$1 a concept1 concept a month free with an accountabout 15 minutes12 files
An illustration of the Concept stage
Fox runs the research and asks you at the key points
What you get

12 files and a decision on what to launch

Same sections as the free check, now on full data: more searches, more competitors, more quotes and prices.

Deep research

8 reports · every number with a source
Market size: TAM, SAM, SOM with the maths

How much money the niche holds: the whole market, the part you can reach and a real first-year revenue. Counted bottom-up from buyers and the average order, with sources.

Demand map: queries with volume, seasonality and intent

A table of what people search for: queries with monthly volume, seasonality and buying intent. Shows whether demand exists and the words customers use for it.

Competitor dossiers: offer, prices, traffic, weak spots

A card on every notable competitor: what it sells, at what price, where its customers come from and the weak spot you can enter through.

Pain map: customer quotes by theme

Customers' own words from reviews and discussions, grouped by pain: what annoys them, what is missing, what they would pay for.

Price corridor and monetization models

Competitors' prices on one scale, your price corridor and the payment models that work in the niche: one-off, subscription, commission.

Competitors' channels and free traffic

Where competitors get their customers — search, ads, social, marketplaces — and where the traffic is still free.

Unit economics on the niche's numbers

The model of one customer: what it costs to win, what it brings, when it pays back. The niche's numbers, not market averages.

Risks, regulation and who closed

What can kill the project: laws and licences, platform dependence, who in the niche already closed and why — and how to get round each risk.

Concept

4 files · two decisions are yours
Three concepts compared on the same criteria

Three different products from one idea, compared on the same criteria: demand, competition, money, speed to launch. You pick one.

The concept: segment, offer, difference, price

The chosen concept on one page: for whom, what we sell, how it differs, at what price and why people buy.

Customer profile: who, where they look, why they buy

The ideal customer: who they are, where and in what words they look for a solution, what stops them and what makes them buy.

Demand test: the script and the pass line

A step-by-step demand test before you invest: what to launch, what to spend and which result counts as a pass.

Example

Coffee to go at a commuter station: three variants

These variants come from the growth directions of a real check run on 8 October 2026 for a coffee stand at a commuter rail station near Moscow. In a concept, research data fills them in and one set of criteria compares them.

VARIANT 1

Pre-ordered coffee at the station

For whom
office workers who take the commuter train into the city every morning
What we sell
coffee to go, pre-ordered in a chat and picked up at the station on the way to work
Traffic
a search for a coffee shop at the station: no direct competitor in the top three
VARIANT 2

Budget coffee to go

For whom
daily commuters who buy coffee every day and watch the price
What we sell
a cup cheaper than the average nearby, ordered ahead and collected by the station
Traffic
searches for coffee to go near the station show no direct rival among the first results
VARIANT 3

Fast coffee on the way to work

For whom
people who need to catch the morning train without a queue
What we sell
a drink ordered from the train, ready when they reach the counter
Traffic
nobody on page one answers the query on buying coffee fast before work

The chosen concept on one page

the file you get once you choose
Concept · variant 1

Morning on the way

Pre-ordered coffee for commuters at the station, better than the mass chains and ordered in a minute.

utro-po-puti.ru, free on the day of the check
For whom

Office workers on the morning commuter train

What we sell

Coffee to go, pre-ordered in a chat, picked up at the station

Price

Below the niche's average price of a cup

What sets it apart

The pre-order is tied to one station; the stand serves the morning rush

First customers

A pre-order post in the local groups of the line's stations

Demand test

It holds if 20 people pre-order within 48 hours

Name, domain, offer, price, test: all of it comes from a real check

How it goes

You decide twice and the agent does the rest

Deep research
8 agents work in parallel, each on its own report with sources.
Market analystDemand analystCompetitor scoutCustomer voicePricing analystChannel analystFinanceRisk analyst
Questions for you
What the data cannot know: your budget, a place of your own, your experience. Answer with a button or a few words.
Three variants, you pick one
One set of criteria scores all three. If none of them fits, ask for another round.
Concept, customer profile, demand test
The strategist puts the chosen variant on one page and writes a test to run before you spend.
Ready in about 15 minutes
The files land in your account and in Telegram. The next step is Go to market.
Price

Market research and a concept for $1

$1for one concept
  • With an account, 1 concept each month costs nothing
  • 12 files with sources and dates
  • Ask for a new version and the old one stays in the history
  • Every file stays in your account
34–68 hon your own
about 15 minwith Fox
Get a concept

Our estimate of the hours on your own comes from the path of a real check: the time these reports take by hand.

Questions

How is a concept different from the free check?

Our check is a quick look at open data that takes a minute. A concept answers the check's open questions on full data and turns the idea into a product you can explain: who it is for, what it is, why it is better and what it costs.

How much does market research cost?

Commissioned market research costs far more and takes weeks. Here it is $1 and about 15 minutes, and with an account you get 1 free concept every month.

How do I pay for a concept?

On this site the prices are in US dollars, and what you buy works on the site and in the Telegram bot alike. Details are on the pricing page.

Can I change a concept?

Yes. Tell Fox what changed and it runs a new deep analysis: the research, the concept and the business plan again. It costs a concept, $1, or nothing with a gift; the old version stays in the history.

What comes after the concept?

Next is Go to market: positioning, the brand, a landing page, launch posts and ads, a business plan. That is 13 steps to the first leads.