New idea
Lab · after the concept

Go to market: from the USP to a landing page and a business plan

Fox and its team build what a launch needs, from positioning and a brand to a landing page with a lead form, with posts and ads on top. You only approve, with a button.

$99 once13 steps · 16 filesunlimited revisions
Start go-to-marketThe concept first
An illustration of the Landing page stage
The landing page goes live at your address, ready to test demand on day one
What goes live

What is running once you have gone to market

You get 4 things that work from the first day, in place of a folder of documents.

A page

One promise and a lead form.

A channel

Posts for the next two weeks, ready to go out.

Banners

Exact sizes for your first ads.

One number

It tells you whether the launch works.

13 steps

What each step makes

Steps follow the line in your account. Hours on your own mean the time a step takes by hand, estimated in a real check of a coffee shop.

1

Competitors a table of the competitors with their features, and where their customers come from

Competitor table and feature parity. Competitors in one table: features, prices, strengths and weaknesses — you see where the niche is empty.
Competitors' channels and SEO. Which queries competitors rank for, how much traffic they get and where you can overtake them.
on your own: 6–12 hCompetitor analysis
2

Reviews and pains the customers' own words and what disconfirms the idea

Customers' language: the top phrases. The phrases customers use for the problem and the result. A ready vocabulary for the site, the ads and sales.
What disconfirms the idea. Everything that speaks against the idea: refusals, failed attempts, weak demand — honestly, so you decide before you invest.
on your own: 4–8 hHow to find customer pain points
3

Product packaging the positioning, the USP, the offer and the priceyou approve

Positioning and USP. Who you are on the market and why people choose you: positioning, the unique offer and the arguments against competitors.
Offer, pricing and messaging. The ready offer: what the customer gets, the plans, the guarantees and the key messages for the site and the ads.
on your own: 6–10 hValue proposition and positioning
4

Brand the name, the domain, the logo, the colors, the voiceyou approve

Brand kit: name, logo, colours, voice. A name with a free domain, the logo, colours, fonts and the voice — everything to make the project look the same everywhere.
on your own: 8–20 hName and domain
5

Presentation a product presentation for customers

Product presentation for customers. A product presentation for customers and partners: the problem, the solution, how it works, the prices.
on your own: 4–8 h
6

Landing page a published landing page with a lead formyou approve

Landing page with a lead form. A published product site with a lead form and analytics — ready to test demand right away.
on your own: 10–24 hThe fake door test
7

Content launch posts with their pictures and videos

Content plan and launch posts. A publishing plan for the launch and ready posts with visuals for your channels.
on your own: 8–16 h
8

Ads a test campaign: ads, audiences, budget

Ad creatives and a test campaign. The ads, the audiences and the budget of the first test campaign.
on your own: 4–10 h
9

Pitch deck a deck for investors or partners

Pitch deck for an investor. A deck for an investor or a partner: the market, the product, the model, the numbers and the ask.
on your own: 6–12 h
10

Roadmap a 90-day launch plan

90-day roadmap. A 90-day plan after the launch: goals, metrics, milestones and dates.
on your own: 3–6 hProduct roadmap template
11

Business plan a PDF plan with the finances and the risks, for a bank or an investor

Business plan: market, product, marketing, finance and risks. A document for a bank, a partner or an investor: the market, the product, marketing and sales, the team, the finances on stated assumptions and the risks — every number with its source, and a PDF to send right away.
on your own: 8–16 hHow to write a business planBusiness plan template
12

Knowledge base everything about the project in one place

Project knowledge base. All the project materials in one place, sorted into sections — for you, the team and contractors.
on your own: 4–8 h
13

Summary the project summary and the next steps

Project summary and next steps. The project summary: what was done, what was learned and the next steps.
on your own: 2–4 hWhat comes next: project growth
Who does it

A team of agents led by Fox

Fox
AI co-founder · runs your project

Briefs the agents, asks you at the key points, checks every file for sources and numbers and puts it all on one line.

Competitor scoutTakes competitors apart: offer, prices, traffic, weak spots
Customer voiceReads reviews and forums and pulls out the real pains
StrategistTurns the research into three variants, the concept and the customer profile
MarketerWrites the positioning, the USP and the offer
DesignerMakes the brand, the presentation and the ad banners
DeveloperBuilds and publishes the landing page with a lead form
CopywriterWrites the launch posts and articles in the brand's voice
LibrarianCompiles the project's knowledge base from every file
Price

One payment for all of Go to market

$99once, for all of Go to market
  • One price up front — no credits, no share of your sales
  • Unlimited edits along the whole path
  • Your own photos, logo and texts in every design
  • Every number with its source
  • You decide with a tap; the agent does the rest
65–138 hon your own
13 stepswith Fox, you approve 3
Start go-to-market

We take it to «1»

Your live landing page, two weeks of posts and ad banners — with your answers along the way. The conditions are in the terms.

This guarantee and the price come from the Go to market description in the product

After going to market comes project growth

A project map, your level, the next step from FOX and growth modules: competitor monitoring, scheduled posts, a monthly income report.

How project growth worksAll prices

Questions

What is in Go to market?

13 steps and 16 files. Among them: the competitors and their channels; the customers' own words; positioning and the offer; a brand kit; a presentation; a published landing page; launch content; a test campaign; a pitch deck; a 90-day roadmap; a business plan for a bank or an investor; a knowledge base; a summary.

How long does a landing page take to build on your own?

From 10 to 24 hours, plus a site builder and a domain, and often a contractor. In Go to market the landing page is one of the steps: it goes live at your address with a lead form and analytics.

Can I buy Go to market without a concept?

Go to market is built on the variant you chose in the concept: the positioning and the brand are made for it, the landing page too. So the concept comes first, and with an account 1 concept each month costs nothing.

What if I do not like the result?

Revisions are unlimited along the whole path. At the 3 points where you decide, nothing moves on without your yes.

What happens after Go to market?

Your idea becomes a project and gets a project map, free for everyone who finished Go to market. Growth modules come with the Pro and Max plans.

See also

Previous step

Concept: market research and three variants

Next step

Project growth: the map, FOX, growth modules

Guide

Value proposition and positioning

Template

Go-to-market plan

Template

Product roadmap