Project growth · after Go to market

Project growth: a map and a next step every week

Once you have gone to market, the idea becomes a project. On its map you see what is done in each direction and the step that comes next, and FOX, the project's agent, does the work with you.

The map opens after Go to market, for every owner, with a plan or without one.

Marker sketch of a pottery studio owner placing a clay token on a hand-drawn map of branching paths on her worktable
After launch, growth is easier to manage when you can see what is done in each direction and pick one next step.fox021.com · AI-generated illustration

Demo mapClay, a pottery studio · the project and every number on the map

5
Level 5 · Ready to launch
1,430 of 1,500 XP · 70 XP to Launch

Clay

A pottery studio with evening classes for adults

Local service · goal: a business of your own✓ Go to market done14 of 33 core stages1 module running
6.4k USDRevenue a monthplan · financial model
160Students a monthgoal · strategy
14 moPaybackplan · financial model
6 weeksTo openingroadmap

Product · 5 of 8 stages

What you sell, to whom, and how it grows

FOX: describe the MVP: the first format, its limits and the metric that shows it works.

Marketing · 4 of 12 stages

How people hear of you and why they come

FOX: next is search: the studio is not in search results or on maps yet, and that is where people look.

Sales · 2 of 5 stages

How interest turns into payment

FOX: add booking and prepayment to the site.

Finance · 1 of 6 stages

How much money it takes and when it comes back

FOX: build the financial model: it makes the lease talk and a grant application easier.

Every section by direction

Each direction of the map has its own sections: guides, terms, templates and tools for each step of the project.

Product

Marketing

Sales

Finance

After Go to market

What happens next

Go to market is done

Positioning, the brand, a landing page, a content plan, a roadmap and a business plan: all 13 steps of Go to market are done.

The map opens

The idea becomes a project: four directions with their core stages, and your level.

FOX leads

Every day it names one next step in each direction, with a reason and a number.

Modules run on their own

Posts and competitor monitoring run on a schedule, and so does the month's report, while you run the business.

Two agents

Fox in the Lab, FOX in project growth

One account and one history, with a switch between Ideas and Project growth. Fox talks to you while an idea is in the Lab; FOX takes over once it is a project.

Lab

Fox

Checks the idea and gathers the research and the concept, then runs Go to market. It answers questions about the idea and remembers what you decided.

Check an idea

Project growth

FOX

Runs the map. It suggests the next step and starts the growth modules; it reads your statements and messages and answers questions about the project.

Growth modules

Work that repeats

A module is a task on a schedule that the agent does alone or together with you. The first three are built.

Competitor monitoring

New players, prices, promotions and ads, in a short summary of what changed.

monthlyagent

Scheduled posts

A week of posts with pictures, published to your channel automatically.

weeklyagent

Income and expense report

You upload a statement; the agent compares it with the financial model and shows where it differs.

monthlyyou + agent
What is free

The map is for everyone who went to market

You need no plan to view the map, keep tasks or see the next step. A plan is for when the agent does the work.

WhatNo planPro$50 / monthMax$200 / month
The map, the stage statuses, the project's numbers✓✓✓
Level and experience✓✓✓
Your own tasks and files✓✓✓
The next step from FOX, one line a day✓✓✓
Growth modules on a schedule—✓✓
Core stages beyond Go to market—✓✓
Your own tasks for the agent and file reviews—✓✓
Talking the project over with FOX—✓✓
The agent's work limit—per 5 hours and per week4 times as much

The details are on the pricing page.

Questions

When does the project map appear?

When Go to market is done: 13 steps from positioning to the business plan. Until then the idea lives in the Lab.

What can I do without a plan?

View the map and the numbers, keep your own tasks and files, and get one next step a day from FOX.

How is FOX different from Fox?

Fox works on the idea: the check, the concept, Go to market. FOX works on the project: the next step, the modules, the reports.

Can I run several projects?

Yes. Each Go to market makes a project with its own map, and you switch between projects at the top of your account.

The map starts with a check

Check your idea for free and get a concept, then go to market: your project gets its own map.