Clay
A pottery studio with evening classes for adults
Without an account the checks are kept for 7 days — save them to an account. Save
3 more free checks without an account
Once you have gone to market, the idea becomes a project. On its map you see what is done in each direction and the step that comes next, and FOX, the project's agent, does the work with you.
The map opens after Go to market, for every owner, with a plan or without one.

Demo mapClay, a pottery studio · the project and every number on the map
A pottery studio with evening classes for adults
What you sell, to whom, and how it grows
How people hear of you and why they come
How interest turns into payment
How much money it takes and when it comes back
Each direction of the map has its own sections: guides, terms, templates and tools for each step of the project.
Positioning, the brand, a landing page, a content plan, a roadmap and a business plan: all 13 steps of Go to market are done.
The idea becomes a project: four directions with their core stages, and your level.
Every day it names one next step in each direction, with a reason and a number.
Posts and competitor monitoring run on a schedule, and so does the month's report, while you run the business.
One account and one history, with a switch between Ideas and Project growth. Fox talks to you while an idea is in the Lab; FOX takes over once it is a project.

Checks the idea and gathers the research and the concept, then runs Go to market. It answers questions about the idea and remembers what you decided.
Runs the map. It suggests the next step and starts the growth modules; it reads your statements and messages and answers questions about the project.
A module is a task on a schedule that the agent does alone or together with you. The first three are built.
New players, prices, promotions and ads, in a short summary of what changed.
A week of posts with pictures, published to your channel automatically.
You upload a statement; the agent compares it with the financial model and shows where it differs.
You need no plan to view the map, keep tasks or see the next step. A plan is for when the agent does the work.
| What | No plan | Pro$50 / month | Max$200 / month |
|---|---|---|---|
| The map, the stage statuses, the project's numbers | ✓ | ✓ | ✓ |
| Level and experience | ✓ | ✓ | ✓ |
| Your own tasks and files | ✓ | ✓ | ✓ |
| The next step from FOX, one line a day | ✓ | ✓ | ✓ |
| Growth modules on a schedule | — | ✓ | ✓ |
| Core stages beyond Go to market | — | ✓ | ✓ |
| Your own tasks for the agent and file reviews | — | ✓ | ✓ |
| Talking the project over with FOX | — | ✓ | ✓ |
| The agent's work limit | — | per 5 hours and per week | 4 times as much |
The details are on the pricing page.
When Go to market is done: 13 steps from positioning to the business plan. Until then the idea lives in the Lab.
View the map and the numbers, keep your own tasks and files, and get one next step a day from FOX.
Fox works on the idea: the check, the concept, Go to market. FOX works on the project: the next step, the modules, the reports.
Yes. Each Go to market makes a project with its own map, and you switch between projects at the top of your account.
Check your idea for free and get a concept, then go to market: your project gets its own map.