The home page opens and is open to the search engines
passed
The home page answers and is open to search
robots.txt does not block the site
passed
robots.txt is there and points to 1 sitemap
A sitemap (sitemap.xml)
passed
1 sitemap, 145 addresses
The http address leads to https in one redirect
passed
The redirect to HTTPS is set up
The www and bare addresses are one site
error
The site's other address opens a copy of the site
The pages answer without errors
passed
All 25 pages are fine
The sitemap pages are not noindexed
passed
All 24 pages are fine
The sitemap pages do not point canonical elsewhere
passed
All 24 pages are fine
The sitemap has no redirects or errors
passed
All 24 pages are fine
The pages are within three clicks of the home page
warning
2 of 25 pages
Internal links without broken ones
passed
All 25 pages are fine
The sitemap pages are linked to
passed
All 24 pages are fine
Speed 3.3 / 10
Check
Result
Measurement
The main screen loads fast (LCP)
error
LCP 22.9 s — slow
The site responds fast (INP)
not measured
—
The layout does not jump while loading (CLS)
passed
CLS 0.00 — the layout holds still
The overall mobile speed score
error
37 of 100
The server answers fast (TTFB)
not measured
—
The page is not heavy
warning
Home page HTML: 371 KB
On-page: titles and markup 9.4 / 10
Check
Result
Measurement
A title on every page
warning
2 of 25 pages
The page titles are not duplicated
passed
All 25 pages are fine
A description on every page
warning
4 of 25 pages
The page descriptions are not duplicated
warning
2 of 25 pages
One H1 heading a page
warning
2 of 25 pages
The pages are made for phones (viewport)
passed
All 25 pages are fine
The page's language is set
passed
All 25 pages are fine
The language versions link each other back
not measured
—
The images have an alt text
error
23 of 25 pages
A social preview (Open Graph)
passed
All 25 pages are fine
The home page has fitting structured data
passed
Schema.org markup on the home page: 1 type
Structured data without errors
warning
The wrong markup type on 3 pages
The automatic SEO score
passed
100 of 100
Content 10 / 10
Check
Result
Measurement
The pages have enough text
passed
All 24 pages are fine
The articles have subheadings
passed
All 17 pages are fine
The articles are dated
passed
All 17 pages are fine
The articles name an author
passed
All 17 pages are fine
Conversion: leads and contacts 6.4 / 10
Check
Result
Measurement
A button or a form to act on the home page
passed
3 calls to action on the home page
A way to get in touch: a form, a messenger or a phone
error
No contacts on the home page
A price or a clear next step
warning
No price or lead form on the home page
Contacts on the site's pages
error
25 of 25 pages
An analytics tracker on the site
passed
Trackers: Google Tag Manager, Meta Pixel
The site's accessibility score
warning
87 of 100
Trust 7.5 / 10
Check
Result
Measurement
A secure connection (HTTPS)
passed
The site opens over HTTPS
A privacy policy
passed
—
Contacts on the site
error
—
The site's age
passed
The domain is 27 years old
The server's security headers
warning
3 of 6 security headers
No insecure http resources on the https pages
passed
All 25 pages are fine
Search visibility 7.8 / 10
Check
Result
Measurement
The site comes first in search for its name
passed
1st in Google
In the top 10 for the niche's buyer queries
passed
In the top 10 for 2 of 4 niche queries, the best place 1st
The search share against the niche's leader
passed
The site’s share of the clicks 21%, the leader's 19%
The pages in the top 10 for their own queries
error
12 of 20 pages
The site's keywords in Google's top 10
passed
100 keywords in Google's top 10 of the 637 the site shows up for
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