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starrylanebakery.com, measured on October 21, 2026: the site score is 67 out of 100, below the niche median (79).
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Each area scores 0 to 10; the total is their weighted sum. An area with nothing to measure is “not measured” and stays out of the score.
| Area | Score | Niche median | Sites scoring lower |
|---|---|---|---|
| Indexability | 9.5 | 9.5 | — |
| Speed | 0 | 3.3 | — |
| On-page: titles and markup | 7.9 | 8.6 | — |
| Content | 10 | 10 | — |
| Offer and packaging | not in the public score | — | — |
| Conversion: leads and contacts | 8.2 | 6.4 | — |
| Trust | 7.5 | 7.5 | — |
| Search visibility | 3.3 | 7.8 | — |
Crawl: 20 of 20 pages, October 21, 2026. Results: Google, niche queries — 0.Sites in the niche median: 3.
How we score and what “not measured” means
Check: business| Check | Result | Measurement |
|---|---|---|
| The home page opens and is open to the search engines | passed | The home page answers and is open to search |
| robots.txt does not block the site | passed | robots.txt is there, with no link to a sitemap |
| A sitemap (sitemap.xml) | error | There is no sitemap |
| The http address leads to https in one redirect | passed | The redirect to HTTPS is set up |
| The www and bare addresses are one site | passed | The site's other address leads to the main one |
| The pages answer without errors | passed | All 20 pages are fine |
| The sitemap pages are not noindexed | not measured | — |
| The sitemap pages do not point canonical elsewhere | not measured | — |
| The sitemap has no redirects or errors | not measured | — |
| The pages are within three clicks of the home page | passed | All 20 pages are fine |
| Internal links without broken ones | passed | All 20 pages are fine |
| The sitemap pages are linked to | not measured | — |
| Check | Result | Measurement |
|---|---|---|
| The main screen loads fast (LCP) | error | LCP 11.6 s — slow |
| The site responds fast (INP) | not measured | — |
| The layout does not jump while loading (CLS) | error | CLS 0.65 — the layout shifts a lot |
| The overall mobile speed score | error | 20 of 100 |
| The server answers fast (TTFB) | not measured | — |
| The page is not heavy | warning | Home page HTML: 200 KB |
| Check | Result | Measurement |
|---|---|---|
| A title on every page | warning | 2 of 20 pages |
| The page titles are not duplicated | passed | All 20 pages are fine |
| A description on every page | error | 20 of 20 pages |
| The page descriptions are not duplicated | passed | All 20 pages are fine |
| One H1 heading a page | error | 20 of 20 pages |
| The pages are made for phones (viewport) | passed | All 20 pages are fine |
| The page's language is set | passed | All 20 pages are fine |
| The language versions link each other back | not measured | — |
| The images have an alt text | error | 4 of 8 pages |
| A social preview (Open Graph) | error | 18 of 20 pages |
| The home page has fitting structured data | passed | Schema.org markup on the home page: 1 type |
| Structured data without errors | passed | No markup errors |
| The automatic SEO score | warning | 85 of 100 |
| Check | Result | Measurement |
|---|---|---|
| The pages have enough text | passed | All 19 pages are fine |
| The articles have subheadings | passed | No articles found on the site |
| The articles are dated | passed | No articles found on the site |
| The articles name an author | passed | No articles found on the site |
| Check | Result | Measurement |
|---|---|---|
| A button or a form to act on the home page | passed | 1 call to action on the home page |
| A way to get in touch: a form, a messenger or a phone | passed | On the home page: a phone |
| A price or a clear next step | warning | No price or lead form on the home page |
| Contacts on the site's pages | passed | All 20 pages are fine |
| An analytics tracker on the site | passed | Trackers: Google Tag Manager |
| The site's accessibility score | warning | 66 of 100 |
| Check | Result | Measurement |
|---|---|---|
| A secure connection (HTTPS) | passed | The site opens over HTTPS |
| A privacy policy | error | — |
| Contacts on the site | passed | On the home page: a phone, an email |
| The site's age | passed | The domain is 15 years old |
| The server's security headers | warning | 3 of 6 security headers |
| No insecure http resources on the https pages | passed | All 20 pages are fine |
| Check | Result | Measurement |
|---|---|---|
| The site comes first in search for its name | passed | 1st in Google |
| In the top 10 for the niche's buyer queries | error | In the top 10 for 0 of 4 niche queries |
| The search share against the niche's leader | error | The site’s share of the clicks 0%, the leader's 22% |
| The pages in the top 10 for their own queries | error | 17 of 17 pages |
| The site's keywords in Google's top 10 | passed | 59 keywords in Google's top 10 of the 59 the site shows up for |
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